IMCM (Integrated Multi-Channel Marketing) Manager

[Your tasks and responsibilities]

1. Develop and lead IMCM platforms and processes whilst driving change of behaviour across relevant stakeholders.

2. Lead the implementation/roll out of the global IMCM strategic plan on local level by providing expertise and consultancy support cross-functionally. This includes development and execution of a targeted communication plan to ensure frequent status updates on IMCM workstreams and deliverables with local stakeholders.

3. Drive optimal usage of IMCM platforms/processes by championing platform/process governance and KPIs to monitor and track platform utilization through ongoing reporting. Be the expert and go-to person for any digital platform/content/training/change management enquiries.

4. Create and execute Change Management and Training Plan to support the roll-out of IMCM capabilities on market-level as well as to secure the organizational buy-in.

5. Develop essential IMCM and digital knowledge/skills/capabilities in Bayer KOREA effecting change of behaviour across relevant stakeholders. Align local capability building with the global/regional IMCM function.

6. Manage creative, media and other Content production vendors to develop and deploy integrated multi-channel marketing campaigns according to established best-practice standards.

7. Drive the performance of local IMCM brand campaigns by providing BU’s with guidance on how to develop and manage integrated multi-channel campaigns allowing more impactful, efficient and customer-centric activation via the orchestration of media, channels and tactics both on- and offline.

8. Demonstrate a deep understanding of competitive environment, consumer market trends and consumer insights.

9. Comply with local regulations, industry and Bayer’s code of conduct at all times.

[Qualifications / Requirement]

- University degree in marketing or comparable education.

- At least 3 years of professional experience in multichannel management within the Pharmaceutical industry e.g. closed-loop Marketing, eDetailing, web/mobile solutions or social media.

- At least 3 years working experience with Veeva- Salesforce & Medical  CRM,  Veeva Vault  platforms  - proven experience in digital platforms, content, training, change management.

- Hands on experience in IMCM process development and execution.

- Digitally savvy person with excellent project management and communication skills.

- Strong stakeholder management and the ability to communicate and collaborate effectively with senior management, diverse cross-functional as well as cross-country teams.

- Proven experience in the implementation and tracking of multi-channel projects leveraging customer understanding and insights.

- Strong analytical skills, with proven track record of driving change through data and facts.

- Leadership skills and the ability to motivate and inspire co-workers and internal business partners

- Ability to develop and implement innovative ideas and creative concepts.

- Being able to work independently with minimal guidance; determine own priorities and monitor resources within own work.

- Experience in training of digital and multi-channel marketing initiatives having lead project teams across functions and without authority.

- Proven ability to think strategically and act operationally.

- Strong communication and relationship building skills.

- Fluent in English, both written and spoken.

BAYER Competencies  

Drives Results, Customer Focus, Plans & Aligns, Collaboration, Business Insights