Assistant Brand Manager
[Your Tasks and Responsibilities]
1. Develops business and marketing plans for assigned products/brands including implementation strategies per channels with the manager's guide.
2. Collaborates with external agencies to develop/implement best class marketing campaign (Media, Creative, Digital, Design, etc.) within the given marketing budget, and evaluate the results vs. KPIs.
3. Work together with trade marketing, key account managers, sales managers to set-up the channel plan and strategy for assigned products/brands.
4. Develop and provide product trainings with sufficient product/brand knowledge to relevant groups (Sales team, 3rd party partners, distributors, Key accounts, etc.).
5. Closely work with product supply manager to properly deliver the product inventory on time with up-to-date forecasting.
6. Conduct primary market research with proper market research agencies with clear objective setting and result analysis, and reflect the learnings on the brand plan accordingly.
7. Develop mid to longer term (3~5 year) brand plans with sales projections and product portfolio management (incl. new pipeline) with the manager's guide.
8. Work with global brand team on possible deployment of global brand activations to ensure maximum utilization of resources and budgets, and for local brand strategy alignment.
*This position is the replacement for maternity leave.
[Qualifications / Requirement]
1. Education: 4-year University
2. Work Experience:
- 1~2 years of experience in brand management team in consumer good industry preferred
- Experience in planning and implementing of brand strategies preferred
- Solid understanding and demonstrated compliance with legal requirements about Industry code in Korea
3. Required pre-requisites skills :
- Strategic capabilities to build marketing activities as well as market data analyzing capabilities
- Ability to lead the project with internal & external partner with good communication skills
- Working confident written and spoken English
- Strong team player and positive attitude and result-oriented mindset