Nexavar/Stivarga PM

[Your Tasks and Responsibilities]

1. Develop Brand Strategy

*       Work with country cross functional brand team and collaborate with RMO to develop the local brand strategy.

*       Work towards maximizing growth opportunities whilst optimizing resources.

2. Responsible for Brand Financial Performance

*       Provide initial budget plans and sales forecast for brands.

*       Accountable for overall profitability and financial viability of the brands. 

*       Responsible for regularly brand tracking and monitoring.

*       Plans for corrective actions and resource re-allocations when necessary.

3. Act as Brand champion with internal and external stakeholders

*       Managing / leading cross functional project team

*       Training sales teams on product knowledge and strategy (key selling messages, etc.).

*       Developing and managing market and competitive intelligence through regular customer interaction (field visits, meetings, conferences…). 

4. Manage the Marketing Plan

*       Develop the brand plan with appropriate alignment to the regional brand plan.

*       Develop promotional materials/activities/programs that are consistent with the approved product strategy.

*       Build innovative and integrated marketing campaigns; and ensure effective and efficient execution in the country.  Examples of the activities he/she are responsible for executing are developing sales materials, guiding sales force messaging, organizing symposia, market research, education/training initiatives, regional speaker tours, PR activities, pricing & reimbursement strategy, KOL management, manage brand communications to the sales forces, thought leaders and external agencies to ensure consistency of execution in the message delivery.

*       Track and monitor implementation of the brand plan 

5. Ensure Ethical and Compliant Behavior

*       Ensure all activities supporting the Brand/s are compliant with legal requirements in the respective country and Bayer Corporate guidelines and regulations.

*       Communicate Bayer’s standards of Business Ethics and Compliance to both internal and external customers.

[Qualifications / Requirement]

* At least 3 year Product Marketing experience  (specialty medicine (e.g. rare disease) preferred)

* Experience in MNC Pharma industry preferred

* Commercial acumen and understanding of business financials

* Results oriented, resourceful, independent.

* Collaboration, interpersonal effectiveness and communication skills.  

* Excellent in verbal and written English