1. [Marketing initiatives]
Developing and implementing PPM&VC marketing initiatives to grow Top line and gain more market share from market & competitor analysis to assess market size, market potential and accessibility for PPM & VC segment.
He/she applies Bayer Value and Mission to reflect Market segment strategy which aligns with regional and global objectives on sustainable growth.
2. [Portfolio management]
Proposing, developing and implementing product portfolio strategy from product category segmentation & portfolio optimization as well as product positioning and product penetration strategy.
3. [Strategic Brand Communication]
Developing and implementing strategic brand communication by working closely with PPM&VC market segment manager to enhance brand awareness and promote core brands internally and externally.
Choosing and using the right tools in digital and non-digital format for effective customer communication.
4. [Operational excellence]
Following standard operating procedures in CRM, RIC, PMC, MEP and Customer segmentation, etc. to optimize results while collaborating with regional and global team for sustainable business growth.
5. [Market intelligence]
Gathering customer’s insight and market trends regularly.
Analyzing market dynamics and monitoring key activities of competitors, new research and changing government policy.
Planning and conducting market research (survey) and focus groups interviews when needed to know customer needs/demands.
6. [Agency management]
Managing design/event agencies for communication to meet our objectives.
Creating marketing collaterals and monitoring local implementation/adjustment.
Following up the processes to ensure quality results and managing P&I budget successfully.