EYLEA product manager



 

[Tasks and Responsibilities (담당 업무 및 책임)]

1. Develop Brand Strategy

- Work with country cross functional brand team and collaborate with Regional team to develop the local brand strategy

- Propose strategic options, in alignment to the Regional/Global Brand Plan (where appropriate)

- Work towards maximizing growth opportunities whilst optimizing resources

 

2. Responsible for Brand Financial Performance

- Provide initial budget plans to ensure success and sales forecast for brand

- Responsible for regularly brand tracking and monitoring

 

3. Act as Brand champion with internal and external stakeholders

- Train and guide sales team on brand strategy and product knowledge (key selling messages, etc.)

- Develop and manage market and competitive intelligence through regular customer interaction (field visits, meetings, conferences…). Determine their impact to the brand

 

4. Manage the Marketing Plan

- Develop the brand plan with appropriate alignment to the regional brand plan

- Develop promotional materials/activities/programs/campaign that are consistent with the brand strategy

- Manage brand communications to the sales forces, thought leaders and external agencies to ensure consistency of execution in the brand strategy

- Track and monitor implementation of the brand plan and make mid-stream deviations when necessary.

 

5. Ensure Ethical and Compliant Behavior

- Ensure all activities supporting the brand is compliant with legal requirements and Bayer Corporate guidelines and regulations

- Communicate Bayer’s standards of Business Ethics and Compliance to both internal and external customers

 

  

[Qualifications/Requirement (자격/조건)]

- Master or Bachelor’s degree required, major in Pharmacy, Biology and Chemistry is preferred

- At least 3 years Product Marketing experience is preferred

- Experience in MNC Pharma industry preferred

- Commercial acumen and understanding of business financials

- Results oriented, resourceful, independent.

- Collaboration, interpersonal effectiveness and communication skills.  

- Excellent in verbal and written English, in addition to local language (as applicable).  

 

[근무조건]

근무 형태: 정규직

근무 요일/시간 5(~)

근무 지역: 서울특별시 영등포구 여의대로 108, 타워2 (파크원)

급여회사내규에 따름

 

 

[기타 안내사항]

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