[Tasks and Responsibilities (담당 업무 및 책임)]

This position leads the development and execution of responsible nutritional brands' strategies independently to increase the sales and market share in a profitable way, so ultimately contributes to the achievement of short- and long-term business objectives and goals of Bayer Consumer Health. 

1. Develops business and marketing plans for assigned products/brands including implementation strategies per channels (Pharmacy, Retail, e-Commerce) independently

2. Collaborates with external agencies to develop/implement best class marketing campaign (Media, Creative, Digital, Design, etc.) within the given marketing budget, and evaluate the results vs. KPIs

3. Work together with trade marketing, key account managers, sales managers, e-Commerce and retail managers to set-up the channel plan and strategy for assigned products/brands

4. Develop and provide product trainings with sufficient product/brand knowlege to relevant groups (Sales team, 3rd party partners, distributors, Key accounts, etc.)

5. Closely work with product supply manager and sales excellence manager to properly deliver the product inventory on time with up-to-date forecasting

6. Conduct primary market research with proper market research agencies with clear objective setting and result analysis, and reflect the learnings on the brand plan accordingly

7. Develop mid to longer term (3~5 year) brand plans with sales projections and product portfolio management (incl. new pipeline) independently

8. Work with global brand team on possible adaptation or deployment of global brand activations to ensure maximum utilization of resources and budgets, and for local brand strategy alignment and global success model sharing

[Qualifications/Requirement (자격/조건)]

1. Education: 4-year University

2. Work Experience:

- At least 7 years of experience in brand management in consumer goods industry (FMCG or Consumer Health in Pharmaceutial companies) with knowledge of main successful consumer communication activities

- Proven track record in planning and implementing of brand strategies and budget independently

- Demonstrated ability to successfully over-achieve brand targets and proactively manage net sales and profit to meet Business goals

- Retail and e-Commerce business experience preferred

- Solid understanding and demonstrated compliance with legal requirements about Industry code in Korea

3. Required pre-requisites skills :

- Strategic capabilities to build marketing activities as well as market data analyzing capabilities

- Strong leadership and ability to lead the project with internal & external partner with good communication skills

- Working confident written and spoken English

- Strong team player and positive attitude and result-oriented mindset

- Strong ROI and ROAS analysis and management

 

[근무조건]

근무 형태: 정규직

근무 요일/시간: 주 5일(월~금)

근무 지역: 서울특별시 영등포구 여의대로 108, 타워2 (파크원)

급여: 회사내규에 따름

 

[기타 안내사항]

- 면접은 서류전형 합격자에 한해 개별통지 합니다.

- 국가보훈대상자와 신체장애자는 관련서류 제출시 관계법에 따라 우대합니다.

- 남자는 병역필 또는 면제자로 해외출장에 결격사유가 없는 자를 모집합니다.

- 제출하신 서류는 일체 반환하지 않습니다.

- 입사지원서 내용에 허위사실이 판명될 경우 입사가 취소될 수 있습니다.

- 신체적 조건과 출신 지역, 혼인 여부, 재산, 구직자 직계존비속 및 형제자매의 학력, 직업, 재산과 관련된 정보는 지원서류에 포함하지 마십시오. 

(단, 바이엘코리아에 재직 중인 가족이 있을 경우, 회사가 공정한 채용을 위한 조치를 취할 수 있도록 입사지원서를 통해 사전에 고지해 주시기 바랍니다)